A Terrible & Funny Season

Craft - Photography - Series

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: Élise Cropsal Art Director: David Beauchemin Layout Artist: Marie-Pier Daigle Client Services: Chloé Castonguay Agency Producer: Julie Martin Mac Artist: Manon Rémillard, Sylvie Tétreault, Julie Hotte Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Stéfanie Forcier Forcier Vice-President, Account Services: Karine Payette Executive Creative Director: David Kessous Ad Agency: LG2 Client: Espace Go

The photography series is built in studio with soft, multi-source light, simple compositions designed to host typography, and textured textile backdrops. Post-production targets a film-like feel—softer contrast, lifted blacks, restrained whites, slightly desaturated colour—while preserving punch at large-scale metro OOH.