Afterglo

Complete Brand Identity Program

2022

Office of Demande Spéciale, Montreal, QC
e: info@demandespeciale.ca
w: demandespeciale.ca

Design Studio: Office of Demande Spéciale Client: Afterglo Photographer: Oumayma B. Tanfous, Vincent Castonguay

Winning Entry: behance.net/gallery/128803291/Afterglo

We developed an identity that reflects their values and approach of sensual and playful accessibility. We thought of creating a meaningful symbol from the most intimate parts of the signature by extracting the counter-forms and bringing them to the forefront of the brand. Enhancing the message and concept of evoking the feeling of intimacy and the relationship between the consumer, their pleasure and the product.