Agence Spatiale Canadienne

Rebrand Logo - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

The Canadian Space Agency (CSA) aimed to create a strong, recognizable brand representing Canadian pride globally. The new logo merges the enduring maple leaf with a star symbolizing space, capturing Canadian expertise and collaborative spirit. Its vertical design signifies flight and ambition in space exploration. This transformation reflects CSA's commitment to advancing in the global space industry, symbolized by a stable triangle of stars representing expertise and solidity.

Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein
Vice-President, Executive Creative Direction: Nicolas Baldovini
Vice-President Strategy: Sophie-Annick Vallée
Vice-President, Account Services: Julie Pilon
Creative Director: David Kessous
Copywriter: Marie-Eve Leclerc-Dion, Gabrielle Fortin, Eve Landry, Geneviève Jetté
Art Director: David Beauchemin
Layout Artist: Marie-Pier Daigle
Strategy: Marie-Christine Ferron
Account Services: Julie Bergeron, Clémence Commissaire, Catherine Deslongchamps
Project Management, Production: Emmanuelle Gauthier-Laquerre, Cynthia Lemieux
Agency Producer: Vincent Boivent, Mélissa Brisson
3D and Motion Design: Samuel Thibodeau
Mac Artist: Sylvie Tétreault
Client: Agence Spatiale Canadienne