Allegory Grand Ball | McCord Stewart Museum Foundation

Promotional Collateral - Series

2026

Paprika, Montreal, QC
w: paprika.com

Under the theme Allegory, the McCord Stewart Museum's Grand Ball transformed Théâtre Cartier into a sumptuous nod to historic masquerades. Inspired by the ongoing museum's exhibition Costume Balls – Dressing Up History, 1870–1927, the event's visual identity balances heritage and modernity through elegant typography and ornamentation – creating a cohesive, immersive world across invitations, signage, and digital materials.

Design Studio: Paprika
Client: McCord Stewart Museum Foundation
Creative Director: Louis Gagnon, Daniel Robitaille
Art Director: Raymond Lanctot
Lead Designer: Raymond Lanctot
Designer: Fanny Roy
Account Director: Véronique Thibault
Project Manager: Myriam Rouleau