Alloprof

Content-Apps-Desktop - Single

2021

Cossette, Montreal, QC
w: cossette.com

Client: Alloprof Design Studio: Cossette Interactive Agency: Cossette Chief Creative Officer: Peter Ignazi Executive Creative Director and VP, Design & Brand Identity: Barbara Jacques Digital Creative Director: Jennifer Varvaresso Associate Creative Director: Marie-Bénédict Jacquemin Art Director: Camille Lévesque Illustrator: Maxime Prévost, Marianne De L'isle Animator: Amélie Haeck Motion Graphics Artist: Amélie Haeck Developer: David Fréchette, Dany Pagé, Simon Barrette, Nazli Bozoglu, Claire Desbois, Jérémie Devoos, Benoit Lambrichts, Fred Mercy, Ugo Tessier, Sébastien Bélanger, Nicolas Arbona UX Designer: François Lavigne, Frédérique Marquez UI Designer: Marie-Bénédict Jacquemin, Sophie Giraldeau, Marlène Dulude VP, Experiences & Content: Chris Bergeron Strategy: Laura Danino, Maelle Bussmann, Julie Trudeau, Sandie Rotgé, Frédérique Marquez, Alexandra Blaison Account team: Stéphane Alozy, Alexis Gendreau, Mai Anh Tran, Sarah Sawyer

Winning Website: alloprof.qc.ca

Alloprof is a homework assistance platform that wanted to renew its brand in the context of the launch of a new online support program. Infusing the platform with humanity was at the heart of the brand's overhaul mandate. This was achieved through the introduction of Flo, Quebec's new education hero. Flo is omnipresent throughout the ecosystem and became the new face of homework assistance for 400,000 students and their parents, providing daily assistance.