Entire Design Program - Campaign
Cossette, Montreal, QC
Client: Alloprof Design Studio: Cossette Interactive Agency: Cossette Chief Creative Officer: Peter Ignazi Executive Creative Director and VP, Design & Brand Identity: Barbara Jacques Digital Creative Director: Jennifer Varvaresso Art Director: Camille Lévesque Designers: Marianne De L'isle, Lionel Michée Writer: Marc Lessard, Charlotte Cassonet Illustrators: Maxime Prévost, Marianne De L'isle Animator: Amélie Haeck Motion Graphics Artist: Amélie Haeck Developers: David Fréchette, Dany Pagé, Simon Barrette, Nazli Bozoglu, Claire Desbois, Jérémie Devoos, Benoit Lambrichts, Fred Mercy, Ugo Tessier, Sébastien Bélanger, Nicolas Arbona UX Designers: François Lavigne, Frédérique Marquez UI Designers: Marie-Bénédict Jacquemin, Sophie Giraldeau, Marlène Dulude VP, Experiences & Content: Chris Bergeron Strategy: Laura Danino, Maelle Bussmann, Julie Trudeau, Sandie Rotgé, Frédérique Marquez, Alexandra Blaison Account Team: Stéphane Alozy, Alexis Gendreau, Mai Anh Tran, Sarah Sawyer
Winning Website: alloprof.qc.ca
Alloprof is a homework assistance platform that wanted to renew its brand in the context of the launch of a new online support program. Infusing the platform with humanity was at the heart of the brand's overhaul mandate. This was achieved through the introduction of Flo, Quebec's new education hero. Flo is omnipresent throughout the ecosystem and became the new face of homework assistance for 400,000 students and their parents, providing daily assistance.