Art Frenzy

Pro Bono Design-Complete - Series

2020

DDB Canada
t: 780-424-7000
e: edmonton.info@ddbcanada.com
w: ddb.ca/en

Winner: DDB Canada Creative Director: Eva Polis Art Director: Adnan Huseinovic Designer: Adnan Huseinovic Copywriter: Eva Polis Production Manager: Debbie Shinehoft Strategist: Helene Leggatt Account Director: Rachel Henderson Illustrator: Cristian Iacob Audio Producer: Pirate Toronto

The Southern Alberta Art Gallery’s (SAAG) annual art auction is an important fundraiser for the gallery, supporting its contemporary exhibits. This annual event always draws a good crowd, but the branding was nonexistent. This was the perfect opportunity to introduce a progressive new brand with an identity system, DM, posters, radio, program and auction paddles worthy of a place on the wall alongside the works exhibited in the gallery.