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Art Souterrain: Chronométrie

Entire Design Program

2021

Paprika, Montreal, QC

Creative and Art Director: Daniel Robitaille

By a will to capture the notion of time passing by, the banana, as a random unit of measurement, questions our relationship to time and the urge of consuming before expiration date. On a metallic silver background, the poster evokes the instruments of chronometry. Art Souterrain questions a society that imposes ever-faster productivity, devastating ecosystems. By infiltrating gestures as banal as eating a banana, chronometry questions our way of life.

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