Art Souterrain Festival 2025 - Habitat

Entire Design Program

2026

Paprika, Montreal, QC
w: paprika.com

Design Studio: Paprika Client: Art Souterrain Creative Director: Louis Gagnon, Daniel Robitaille Art Director: Charlie Proulx Lead Designer: Charlie Proulx Account Manager: Virginie Thiou Account Director: Joanne Lefebvre

For its 17th edition, Art Souterrain Festival reclaims underground spaces as a new form of habitat, inviting the public to rethink their relationship to place and intimacy. The visual campaign expresses this through a play of masks revealing familiar textures (metal, wood, grass, gravel, glass) paired with a saturated colour palette and large-format typography. Strong contrasts and evocative textures generate immediate impact, unifying all materials while preserving freedom of expression.