Ateko

Entire Design Program

2026

LG2, Quebec/Montreal/Toronto
w: lg2.com

Naming and visual identity design for Bell Canada's new AI automation platform. The identity needed to be simple, flexible, and balance mathematical precision with human-centric warmth. The name Ateko is inspired by Automation (A), Technology (TEK), and Collaboration (KO). The visual identity features a custom-drawn wordmark and brand icon derived from the wordmark's letter 't'. This icon represents two core product attributes: connection (platforms) and balance (workflows).

Executive Creative Director: Ryan Crouchman
Designer: Murilo Maciel
Business Director, Branding and Design: Antoine Levasseur
Motion Graphics Artist: Samuel Thibodeau, Murilo Maciel
Copywriter: Darby Clarke
3D Imaging: Murilo Maciel
Production Designer: Briar Koski
Production Artist: Lisa Ye
Production Designer: Dylan Hamilton