Small Business Entire Design Program - Campaign
The mandate was to review the identity of the woodworker, to unify his different services under one banner while showcasing his strong personality. Images were developed around a playful and heterogeneous theme that focused on the value of ?the importance with which the craftsman deals with each project. Mixing the names of his son (Louis) and his best friend (his dog named Scott), LOUSCO translates his deepest family values through his authenticity and his skill to create refined features using quality materials.
Winner: BangBang (Studio/Atelier) : BangBang (Studio/Atelier) Art Director: Simon Laliberte Illustrator: Rosalie Deschenes-Gregoire The Dog: Tarou Photographer: Jany Tremblay