Ballsy Ribbon

Public Service/Charity - Single


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: BC Cancer Foundation Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Hans Thiessen Writer: Daniel DeBacker, Evan Kane Art Director: Jake Gauthier, Dosh Osholowu Designer: Max Littledale Studio Artist: Jan Day, Jonathon Cesar Producer: Scott Russell Amplification Strategist: Samantha Cheng Head of Strategy: Darren Yada Chief Strategy Officer: Sean McDonald Account Manager: Kennedy Crawford, Michelle Rupisan

Cases of testicular cancer have quadrupled in the last 40 years. But those affected men aged 16-40, still don’t talk about it. To get the ball rolling, we took the previous testicular cancer ribbon - a ribbon that looked identical to every other cancer ribbon - then doubled it, flipped it, turned it upside down and made it 200% more ballsy. It was just the icon BC Cancer needed to put balls back on the map.