Blue Sky City

Pro Bono/PSA/Charity - Single

2025

Daughter, Calgary, AB
t: 403-918-0638
e: awards@daughtercreative.com
w: daughtercreative.com

Chief Creative Officer: Keli Pollock Executive Creative Director: Stephanie Kochorek, Paul Little Design Director: Scott Wilson Designer: Scott Wilson Copywriter: Stephanie Kochorek Motion Graphics Artist: Ben Gough Account Director: Wendy Chiu Client: Calgary Economic Development

Winning Entry: daughtercreative.com/work/blue-sky-city

For most of Calgary's history, its identity has revolved around one persona, the Cowboy. This image no longer reflects what Calgarians know to be true of the city. We needed a new brand that captures who Calgary really is. We created a visual language inspired by beadwork, a cross-cultural art form where individual elements come together to form something greater. Though the truths and ideas of beadwork belong to all, there is a specific connection to Beadwork in Calgary's Indigenous heritage.