Bombardier: Piloting a New Future for Business Aviation

Complete Rebrand Identity Program

2025

Lippincott, New York, NY
w: lippincott.com

Senior Partner: Michael Guerin, Brendán Murphy, Lizzie Harris Senior Design Director: Jeroen Sikma Design Director: Will Ferguson, Devin Sager, Blake Kilker Senior Designer: Dan Ran VP, Communications, Marketing & Public Affairs: ÈVe Laurier Director, Brand: Maria Pagano Client: Bombardier

Winning Entry: bombardier.com

For 80 years, Bombardier has shaped how people move around the world. Today, they are at the forefront of innovation in sustainability and emission reduction. The brand needed to reflect this new chapter and the breadth of how they serve customers. The new Bombardier was revealed to the world on April 24, 2024 and generated press across media sites, including Fast Company, Brand New, The Montreal Gazette, Aviation International News.