Bud Stage 25th Anniversary Can
Craft Illustration - Single
To commemorate 25 seasons of music at Budweiser Stage, we launched It Happened Here”, celebrating the important musical moments that have gone down at the venue. So Budweiser created an illustrated 740 ml can design, literally using our most prized real estate to bring a quarter century of world-class performances to life. The design features some of the most important acts that have stepped onto the the Stage by way of clues and imagery, creating a shareable, visually engaging asset.
Winner: Anomaly : Anomaly Executive Creative Director: Pete Breton, Dave Douglass Creative Director: Neil Blewett Design Director: Shawn Lambino Designer: Lucas Young Copywriter: Ronit Gellert Art Director: Iva Prkacin CEO: Franke Rodriguez President, Managing Partner: Candace Borland Business Director: Matt Holton Account Supervisor: Pat Martini Account Coordinator: Zoe Knowles Head of Production: Janice Bisson Producer: Erin Reynolds Client: ABInBev VP of Marketing, Labatt: Todd Allen Brand Director, Budweiser Canada: Mike D’Agostini Brand Manager, Budweiser Canada: Natalie Wise