Buzzkill

Logo Applications - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Josh Stein VP, Executive Creative Director, Design: Ryan Crouchman Designer: Jessica Brasil, Adam Globa, Erin Struble Motion Design: Samuel Thibodeau Art Director: Kyle Winsor Copywriter: Scott Hildebrant Creative Director: Rana Chatterjee, Jeff Cheung Production Company: Nimble Content Post-Production: Recess Post Sound Production: Eggplant Music & Sound Experiential Production Partner: WXM Merchandise Production Partner: O2O, The Gas Company Media Agency: Initiative PR Agency: Glossy Creative Director: Ryan Crouchman Copywriter: Daniel Kanhai Strategy: Mike Strasser Content Strategy: Nikole Patterson-Hurst Account Manager: Krista Findlay, Luke Whitty, Shilpa Chandra, Geraldine Sebastian, Casey Mendoza Production Designer: Lisa Ye, Briar Koski, Dylan Hamilton Photographer: Kaamil Lakhani, Ashley Harris Agency Producer: Tara Greguric, Christine Malacas, Tracy Haapamaki Chief Creative Officer: Nicolas Baldovini, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée VP, Strategy: Keith Barry VP, Account Services: Shelly-Ann Scott Client: Ontario Cannabis Store

Since legalization in 2018, Ontario cannabis sales have grown to $3.2 billion, but half comes from illegal sources. This makes it hard for consumers to know what's legit—and safe—and what's not. The OCS found a creative way to expose the dangers of the illegal market: BUZZKILL. We crafted the BUZZKILL brand from scratch, including custom typography (Buzz Mono), a high-impact packaging system, and a high-viz retail experience designed to capture the attention of unsuspecting customers.