Calgary Foundation Quality of Life Report

Cover/Page/Spread - Series

2026

Daughter, Calgary, AB
e: awards@daughtercreative.com
w: daughtercreative.com

Calgary Foundation's 2025 Quality of Life Report, themed Through a Different Lens, explored how Calgarians experience the city differently across income, gender, age, and race. Using layered design, it revealed both progress and persistent gaps. Launched in October, it gained national media attention, sparked conversation, and helped more Calgarians feel seen.

Designer: Scott Wilson
Chief Creative Officer: Keli Pollock
Design Director: Scott Wilson
Designer: Ben Coles
Ad Agency: Daughter
Copywriter: Paul Little
Account Director: Erinn Powell
Client: Calgary Foundation

Winning Website: publications.calgaryfoundation.org/quality