Cards for All

Public Service/Charity - Series


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: London Drugs Creative Directors: Morgan Tierney, Leia Rogers Art Director: Jake Gauthier Writer: Greg Kieltyka Producers: April Haffenden, Claire Khan Photographer: Eric Arnold Strategist: Darren Yada Studio Artists: Jonathan Cesar, Jan Day, Steve Holme Printing Company: Light Visions Ltd. Account Director: Steph Hurl Illustrators: Jake Gauthier, Charmaine Cheng, Liana Mascagni, Shona Massey, Karla Monterrosa, Ty Dale, Carson Ting, Cristian Fowlie, Sandeep Johal, Paige Bowman, Wade Janzen, Nomi Chi, Izzy Gibson, James Mackenzie, Hiller Goodspeed, Cam Spires, Dosh Osholowu, Katie So, Pamela Rounis, Alice Clair, Samantha Smith, Mustaali Raj, Caerina Abrenica, Dariush Ghaderi, Zachary George, Alex Bakker

The card aisle can be a frustrating place when you don't actually feel represented, especially on Valentine's Day. That's why London Drugs worked with Rethink to launch the Cards for All collection—a collection of valentines designed to celebrate all love. It features more than thirty cards to help everyone share their love, regardless of the language they speak, how they identify, their sexual orientation, or the makeup of their relationship(s).