Centre des métiers du cuir de Montréal | Montreal Leather Trades Center

Complete Rebrand Identity Program

2025

Caserne, Montreal, QC
t: 514-419-8339
e: info@caserne.com
w: caserne.com

Design Studio: Caserne Creative Director: Léo Breton-Allaire Graphic Designer: Marianne Isabelle, Marie Chénier Account Director: Andrée-Anne David Photographer: Vincent Castonguay

The new identity is decidedly more modern, moving away from the classic codes of craftsmanship and instead highlighting high-end training. In the different versions of the acronym CMCM, interventions on the letter C reference leatherworking techniques and tools: a stitch, the holes of a punch, and the tip of an awl.The logo's modularity allows for flexibility in its applications: it can be used in a square version or broken down into the four corners of a composition.