Public Service/Charity Design - Series
Genevieve Goizioux (Cossette)
Winner: Cossette Client: The Montreal Children's Hospital Foundation Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director: Richard Bélanger Art Director: Richard Bélanger Director, Lead Strategy: Hugo Fournier Designer: Simon Langlois Senior Director, Business Lead: Andrée Losier Producer: Noémie Ferland Agency Studio Producer: Colette Dumay, Mélissa Choquette Graphic Artist: Isabelle Bourgeault, Nathalie Boucher
Refresh the Montreal Children’s Hospital Foundation’s brand to better represent the hospital—an institution as modern as it is inclusive. At the heart of this new identity are three words that support the Foundation’s purpose and are a part of everyone’s daily life: Heal. Love. Bond. These three words, transformed into universally recognizable symbols, are at the heart of the new identity. An identity as warm and welcoming as the Foundation itself.