Chill Starters

Promotional-Premium/Gift Item - Single

2021

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Coors Light Creative Directors: Xavier Blais, Maxime Sauté Art Directors: Maxime Sauté, Mathieu Lacombe Writer: Xavier Blais Executive Creative Director: Nicolas Quintal Chief Creative Officer: Aaron Starkman Strategist: Pascal Routhier Producers: Géraldine Beaulieu, Katia Dupuy Photographer: Thanh Pham Account Manager: Sara Lemmermeyer Account Director: Karim Tubbeh Media Agency: Wavemaker Strategy Manager: Elise Baruch PR: Citoyen Account Director: France-Michèle Thomas Account Executives: Valérie Parisien, Stéphanie Fournier

2020 was…let's just say we all needed to chill a little. So Coors Light shredded the year's suckiest news and turned them into handmade fire starters.