CIBC - Private Wealth Management - Portraits
Digital Promotion Design - Single
Terry Wykurz (Juniper Park\TBWA Communications)
Juniper Park\TBWA Communications Group Creative Director: Christina Gliha, Andy Linardatos, Hylton Mann Designer: Lianna Petridis Illustrator: Jen Mann VP: Shelly-Ann Scott Account Coordinator: Kristen Lee Executive Producer: Laura Felstiner Producer: Jenny Kim Content Editor: Craig Horning Graphics: Kristen Amies Animator: Robert Etmanski
CIBC Private Wealth Management creates personalized portfolios by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist captures the essence of their subjects. The communication began with a documentary series that paired real clients with well-known portrait artists. The series followed every stage of the process – from the first meeting, to the finished painting. These portraits formed the basis of a digital campaign.