CLIF Bar - Meet the Moment

Promotional Design Digital - Series


DEBRAIN at LeadDog Marketing Group
t: 2124886519

Agency: LeadDog Marketing Group Creative Direction: Gaspar Guerra, Jorge Sarmiento Art Direction: Gaspar Guerra Copywriting: Derek Smith Technical Lead: Luis Barrios Designer: Nicolas Ulloa, Michiko Yamaji, Nicolas Focaccio Developer: Deivis Vargas, Edwin Barrios Account Director: Nikki Carmel Production Company: Campfire Creative Production Company Director: Matt Miadich

Building brand awareness for CLIF Bar with an intuitive user generated content platform that allows photo uploads, playful intervention and sharing of athletic adventures and achievements. Uploads can be geo-tagged and displayed in google maps, as well as in a state of the art data visualization interface.