CLIF Bar - Meet the Moment
Promotional Design Digital - Series
Agency: LeadDog Marketing Group Creative Direction: Gaspar Guerra, Jorge Sarmiento Art Direction: Gaspar Guerra Copywriting: Derek Smith Technical Lead: Luis Barrios Designer: Nicolas Ulloa, Michiko Yamaji, Nicolas Focaccio Developer: Deivis Vargas, Edwin Barrios Account Director: Nikki Carmel Production Company: Campfire Creative Production Company Director: Matt Miadich
Building brand awareness for CLIF Bar with an intuitive user generated content platform that allows photo uploads, playful intervention and sharing of athletic adventures and achievements. Uploads can be geo-tagged and displayed in google maps, as well as in a state of the art data visualization interface.