Closed Door Day
Website-Educational/Reference - Single
Winner: Publicis Montréal Client: Bureau d’intégration des nouveaux arrivants de Montréal (BINAM) Chief Creative Officer: Sann Sava Creative Director: Mélissa Charland Art Director: Richard Manigand Copywriter: Martin Bernier, Frédérique Thibault Account Coordinator: Frédérique Lalonde Account Director: Anne-Marie Paradis, Madjid Hamidi Content Strategy: Kim Larose Digital Agency: Locomotive Digital Creative Direction : Louis Paquet Strategy: Sébastien Leblanc Digital Designer: Louis Paquet Front-End Developer : Jérémy Minié, Quentin Hocdé Back-End Developer : Luc Lapierre Account Manager: Geneviève Levert Music/Sound: Alexandre Wang-Legentil Director of Photography: Jorge Camarotti Photographer: Don Loga
Although Montreal is experiencing a province-wide labour shortage, when it comes to integrating newcomers to the workforce, Montreal ranks last among major Canadian cities. Through the Closed Door Day campaign, the Office for the Integration of Newcomers to Montreal (BINAM) wanted to promote awareness to the barriers faced by immigrant job seekers and effect change by this website and other actions.