Club Piscine

Complete Rebrand Identity Program

2025

Caserne, Montreal, QC
t: 514-419-8339
e: sebastien@caserne.com
w: caserne.com

Design Studio: Caserne Client: Club Piscine, Rouge Cardinal Creative Director: Léo Breton-Allaire Design Director: Sébastien Paradis Account Director: Constance Delille Graphic Designer: Jean-Michel Mercier, Marianne Isabelle Graphics: Alexis Quesnel Photographer: Daph Nico, Vincent Castonguay Production Company: Visual DPT

The graphic solution strikes a perfect balance between dynamism and credibility, blending a playful image with high-quality products. The modernized logo, refreshed colour palette, and rounded typography bring a fresh and lighthearted touch to the identity. On the other hand, a more structured use of the grid, refined compositions, size contrasts, and a secondary sans-serif typeface elevate the brand's perception.