Packaging-Beverages-Non-Alcoholic - Single
Ian McCartney (Leo Burnett)
Winner: Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Copywriter: Matt Williamson Art Director: Man Wai Wong Design Director: Man Wai Wong Photographer: Mike Tjioe Production Company: Flash Reproductions
Because Grinning Face Coconut Milk is fresh pressed and has only two ingredients: coconut and water, it separates and needs a good shake. We embraced this in our design, using jumbled letters to educate and encourage the consumer to shake it. The simple, white-on-white colour palette reflects the brand’s minimal approach to ingredients.