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Colours of Pride

Guerrilla Marketing Program - Campaign

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Fondation Emergence Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick, Nicolas Quintal Creative Director: Maxime Sauté, Xavier Blais Art Director: Maxime Sauté, Ryan Cookish, Rachel LeBlanc Writer: Xavier Blais, Geoff Baillie Strategist: Pascal Routhier Producer: Alex Butt, Shelby Spigelman, Katia Dupuy, Sarah Longpré Developer: Steve Lam, Ken Malley Digital Producer: Todd Harrison Producer: Scott Russell Studio Artist: Darina Kosikova, Ignacio Florez Public Relations: Meredith Montgomery, Sara Lemmermeyer, Hugues Mousseau, ÉRic Santerre, Samantha Williams PR Company: Heyco, Tök Communications Director of Photography: AA Scott McClellan Photographer: Riley Stewart Music/Sound: Grayson Music

All over the world, LGBTQ + people are still victims of violence. As part of the International Day Against Homophobia and Transphobia, the Colours of Pride project explores the theme of physical violence against people of the LGBTQ + community by reimagining the rainbow colour scheme of the pride flag with injuries and bruises caused by hateful acts against people in the community.

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