Cordon Bleu

Complete Rebrand Identity Program

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Client: Cordon Bleu Executive Creative Director: David Kessous Creative Director: Marie-Pier Gilbert Copywriter: Geneviève Jetté Art Director: Pascale Alie-Crête Designer: Pascale Alie-Crête Strategist: Marc-André Fafard, Yann Edouard Cayard Account Director: Ingrid Roussel Account Manager: Marion Haimon, Stéphanie Brunelle, Ambre Kerleau Producer: Isabelle Thouin, Mélissa Brisson, Emmanuelle Gauthier-Laquerre, Karine Allie, Julie Hotte Chief Creative Officer: Josh Stein, Nicolas Baldovini, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée VP, Account Services: Karine Payette Typographer: Alexandre Saumier Demers Illustrator: Florence Rivest Photographer: Rodeo Production, Gabrielle Sykes VP, Sales And Marketing: Patricia St-Aubin Brand Director: Ariane Chrétien-Deland Brand Manager: Julia Garnier Brun

Known for its comforting canned stews and sauces since 1933, Cordon Bleu decided to modernize its identity to stand out in grocery stores, connect with younger consumers, and reaffirm the brand's status as a comforting meal solution. The revitalized brand identity boldly reclaims Cordon Bleu's visual identity, merging timeless elegance with innovation. By reinforcing its heritage while appealing to modern consumers, the brand successfully re-established itself as a staple in Quebec households.