Cossette Sans

Artist/Design Firm Promotions - Series

2026

Cossette, Montreal, QC
w: cossette.com

Ad Agency: Cossette Chief Creative Officer, Cossette Est: Anne-Claude Chénier Executive Creative Director: Richard Bélanger Art Director, Design: David Théroux, Lionel Michee Typographic Production: Alexandre Saumier Demers

Around the world, compressed lettering is a solution born from necessity. We celebrated the design hidden in this everyday ingenuity, transforming a popular gesture into a functional typeface. By distributing it freely to the world through Google Fonts, we created a self-promotion engine at zero media cost.