Côte-des-Neiges-Notre-Dame-de-Grâce Montreal District

Public Service/Charity Design - Series

2019

Paprika
t: 514-276-6000
e: production@paprika.com
w: paprika.com

Winner: Paprika Art Director: Daniel Robitaille Illustrator: Mathieu Labrecque Creative Director: Louis Gagnon : Paprika

The district juggles with the challenge of speaking to a very diversified socio-demographic, guided by financial, family, linguistic, professional realities ranging from similar to opposite. The objective of the campaign was to open the conversation with citizens and stimulate them through different mediums to participate in a discussion about the future of parks in the area. It is friendly, colorful, optimistic, inviting and especially lively in order to deter traditional communication.