Craft Club

Promotional Collateral - Series

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Client: Advertising and Design Club of Canada (ADCC )Executive Creative Director: David Kessous Creative Director: David Kessous, Ryan Crouchman Art Director: David Beauchemin Designer: David Beauchemin Account Services: Vanessa Bourque Producer: Mélanie Thérien, Vincent Boivent, ÉMilie Paquet Photographer: Marie-Emmanuelle Laurin Layout Artist: Sylvie Tétreault, Manon Rémillard Chief Creative Officer: Josh Stein, Nicolas Baldovini, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée VP, Account Services: Karine Payette

For Montreal's inaugural Craft Club event by ADCC, we welcomed the creative community into our space for a discussion on typography. To reflect this theme, we designed a striking roll-up cascading down our stair entrance. Mid-event, it was repurposed into 24x36 posters, signed and given to guests—minimizing waste while extending engagement. This initiative embodied creativity, sustainability, and community, aligning with Craft Club's ethos.