Craft Kits

Small Business - Series

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Collage Collage Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Hans Thiessen Creative Director: Pamela Rounis Art Director: Pamela Rounis Designer: Pamela Rounis Print Producer: Kerry Bhangu Printing Company: Summit Labels, Total Graphics Account Director: Kat McKeen Head of Strategy: Darren Yada Chief Strategy Officer: Sean McDonald

Collage Collage is a beloved art studio and shop for both children and adults alike. They needed a cohesive and sustainable packaging solution for their growing collection of craft kits that get assembled in store, so we created a look and feel inspired by the store itself weaving in elements of collage and DIY culture using a rainbow of colour.