Crash Candies

Public Service/Charity - Single

2021

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: arrive alive DRIVE SOBER Creative Directors: Hans Thiessen, Sean O'Connor Art Director and Designer: Jake Hope Writer: Sean O'Connor Associate Creative Director: Jake Hope Executive Creative Directors: Leia Rogers, Morgan Tierney Chief Creative Officer: Aaron Starkman Visual Artists: Thomas McKeen, Ignacio Florez Studio Artist: Jonathon Cesar Strategist: Darren Yada Account Manager: Tianna Fung

To remind Canadians that cannabis edibles are unpredictable, we created a hard-hitting poster series that used the edibles themselves to show what could happen if consumed before driving.