Culture Shift Logo

Logo/Wordmark/Brand Identity - Series

2017

Camp Pacific
t: 604-340-3923
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Camp Pacific Executive Creative Director: Josh Fehr Creative Director: Addie Gillespie, Mia Thomsett Designer: Alex Tench Art Director: Todd Takahashi Copywriter: David Giovando Account Manager: Ella McKay

Culture Shift -- an initiative by the YWCA that combats gender inequality, as well as the sexualization of women and the hypermasculinization of men in the media – needed a logo that represented their cause. So, we took an iconic human form that’s commonly used to distinguish between gender and turned it into a universal representation of people by pixelating its body.