Day of Mourning Signs

Young Blood Typography - Series

2019

Grey Canada

Winner: GREY Canada Art Director and Young Blood: Oskars Trinitis Copywriter and Young Blood: Cory Hansen Chief Creative Officer: Helen Pak Executive Creative Director: Joel Arbez, James Ansley Associate Creative Director: Ryan McNeill, Ryan Lawrence Design Director: Genevieve Beharry Client Service Director: Nicole Lupke Account Director: Leslie Cooper, Lindsay Mertiri Account Executive: Lindsay Proudfoot Planner: Adam Brain Producer: Adam Park, Haley Stefan, Terri Vegso Editor: Biko Franklin Director: Patrick Griffin Client: Aaron Lazarus Photographer: Kristof Arasim Printing Company: Klo Portfolios

To support the Day of Mourning, an international day to remember those who died from work-related accidents, the Workplace Safety & Insurance Board of Ontario created Typefaces of the Fallen. A custom-built, hand-crafted typeface inspired by the likeness and stories of Canadians who died in the workplace. It was used to develop new, more impactful workplace safety signs that uniquely memorialized the deceased and gave workers a more powerful reason to pause and rethink workplace safety.