Demidov for President

Guerrilla Marketing Program

2026

K72, Montreal, QC
e: bonjour@k72.ca
w: K72.ca

Vice-President: Pierre-Luc Paiement Account Director: Meggie Lavoie Creative Director: Chantal Gobeil Associate Creative Director: Joël Letarte, Sébastien Roy Art Director: Hugo Joseph Account Planner: Michèle Riendeau Planner: Béatrice Roussin Copywriter: Joël Letarte Art Director: Sébastien Roy Account Manager: Malik Idrissi Producer: Olympe Ramonatxo Agency Producer: Sébastien Lusignan Client: Warrior Sports; Sacha Ouimet, Shawn Côté, Andy Mailly-Pressoir

This poster subverts modern political codes to announce Ivan Demidov's arrival in Montreal. Inspired by the iconic imagery of major North American elections, the composition features a bold portrait and a unifying slogan. The red and blue palette merges political aesthetics with the Montreal Canadiens' DNA, while the graphic style subtly nods to Russian poster art. With its robust typography, the design commands immediate authority, framing a sports debut as a major civic event.