Demidov for President

Guerrilla Marketing Program

2026

K72, Montreal, QC
e: bonjour@k72.ca
w: K72.ca

This poster subverts modern political codes to announce Ivan Demidov's arrival in Montreal. Inspired by the iconic imagery of major North American elections, the composition features a bold portrait and a unifying slogan. The red and blue palette merges political aesthetics with the Montreal Canadiens' DNA, while the graphic style subtly nods to Russian poster art. With its robust typography, the design commands immediate authority, framing a sports debut as a major civic event.

Vice-President: Pierre-Luc Paiement
Account Director: Meggie Lavoie
Creative Director: Chantal Gobeil
Associate Creative Director: Joël Letarte, Sébastien Roy
Art Director: Hugo Joseph
Account Planner: Michèle Riendeau
Planner: Béatrice Roussin
Copywriter: Joël Letarte
Art Director: Sébastien Roy
Account Manager: Malik Idrissi
Producer: Olympe Ramonatxo
Agency Producer: Sébastien Lusignan
Client: Warrior Sports; Sacha Ouimet, Shawn Côté, Andy Mailly-Pressoir