Dickie's Ginger

Rebrand Packaging - Series

2026

Pendo, Vancouver, BC
t: 604-398-8822
e: hello@pendo.ca
w: pendo.ca

Creative Director: Peter Ladd Designer: Timothy King Typographer: Nathan Metzler Director: Don Cleland Client: Dickie's Ginger

Dickie's Ginger isn't here to play nice, it's ginger beer with a bold attitude. Born in Vancouver and brewed in small batches, the brand keeps it real with simple ingredients, unapologetic flavour, and a personality that bites back. Leaning into its counter-culture roots, its star ingredient—fresh ginger—set the platform for a series of characters across all packaging. Quirky, sharp, and a little unruly, just like the drink itself.