Dime

Website-Commerce - Single

2026

REF Digital, Montreal, QC
t: 514-281-8901
e: awards@ref.digital
w: ref.digital

Dime evolved from a drop-centric site into a global e-commerce powerhouse. We built a custom Shopify Plus platform with an app-inspired UX, balancing Dime-hard skater roots with high-fashion standards. By replacing plugins with native features, we streamlined operations and mastered complex drop logistics and geo-fencing. This minimalist interface blends technical rigour with luxury aesthetics, proving that high-performance commerce can maintain pure street credibility.

Creative Director: Anne-Marie Lavoie
Art Director: Marc-André Dandurand
UX Designer: Anne-Marie Lavoie
Strategic Planner: Maxime Chabot
Client Services: Alice Dawlat, Edith Jochems
Technical Director: Romain Prache, Romain Avalle
Front-End Development: Constance Souville, Hugo Lefrant
User Testing: Michel Corbeau
Data and Insights: Jean-François Picard, Anne Sophie Forget
Chief Creative Officer: Nicolas Baldovini
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Julie Pilon
Executive Creative Director: Joël Auchu
Digital Agency: REF Digital
Client: Dime