Eat Together Tablecloth
Design Promotion Other - Single
Cynthia Spitz (john st.)
Winner: john st. Chief Creative Officer: Angus Tucker Executive Creative Director: Mooren Bofill, Cher Campbell Designer: Benjamin Lory Copywriter: Jesse Wilks Art Director: Gerardo Agbuya Agency Producer: Erin Feldman Account Executive: Claudia Buckler Production: Gas Company
To help combat the growing issue of loneliness, President's Choice started a movement encouraging people to eat together.However, if everyone is on their phones - they're not truly connecting. Our goal was to create something that disabled phones while enabling conversation.The limited edition Eat Together Tablecloth was created as a marquee at Eat Together Events, and sent to influencers. Next year, it will be available at over 2000 President’s Choice locations across Canada.