ECU 100

Entire Design Program

2026

Paprika, Montreal, QC
w: paprika.com

Design Studio: Paprika Client: Emily Carr University of Art + Design Creative Director: Louis Gagnon Art Director: Daniel Robitaille Lead Designer: Daniel Robitaille Designer: Thomas Berthommier, Raymond Lanctot, Xavier Tran Account Manager: Virginie Thiou Media Strategist: Véronique Thibault Copywriter: Anna Claringbould Digital Marketing Specialist: Matthieu Dallaire Public Relations Strategist: Dominique Gagnon Brand Strategist: Mathieu Dionne-Bazinet Artist: Adriele Au, Evan Michael Sproat, Pablo Mariano, PrOphecy Sun, Tsēmā Igharas, Cheyenne Rain LeGrande, Elly Heise, Russna Kaur

For the centennial of a leading Canadian art and design university, this national campaign celebrates 100 years of excellence while affirming its vision for the future. A flexible graphic signature combines the institution's initials with 100, while a colour palette drawn from alumni works creates a living, inclusive visual language. Deployed across print, digital, and large-format supports, the campaign positions the university as a major cultural actor—nationally and internationally.