ECU 100

Entire Design Program

2026

Paprika, Montreal, QC
w: paprika.com

For the centennial of a leading Canadian art and design university, this national campaign celebrates 100 years of excellence while affirming its vision for the future. A flexible graphic signature combines the institution's initials with 100, while a colour palette drawn from alumni works creates a living, inclusive visual language. Deployed across print, digital, and large-format supports, the campaign positions the university as a major cultural actor—nationally and internationally.

Design Studio: Paprika
Client: Emily Carr University of Art + Design
Creative Director: Louis Gagnon
Art Director: Daniel Robitaille
Lead Designer: Daniel Robitaille
Designer: Thomas Berthommier, Raymond Lanctot, Xavier Tran
Account Manager: Virginie Thiou
Media Strategist: Véronique Thibault
Copywriter: Anna Claringbould
Digital Marketing Specialist: Matthieu Dallaire
Public Relations Strategist: Dominique Gagnon
Brand Strategist: Mathieu Dionne-Bazinet
Artist: Adriele Au, Evan Michael Sproat, Pablo Mariano, PrOphecy Sun, Tsēmā Igharas, Cheyenne Rain LeGrande, Elly Heise, Russna Kaur