Small Business Entire Design Program - Campaign
The creative team dreamed up a rich and eclectic world for the brand, which targets millennial parents. Its playful candy-coloured pieces are inspired by nostalgic themes. The pictures depict kids in fictional, precarious scenes—a world inspired by a child’s imagination, playground games, and comic strips.
Winner: Featuring Agency Creative Director: Karl-Frédéric Anctil Art Director: Elisa-Maude Tremblay Graphic Designer: Nadia Verrelli Project Manager: Sarah Saint-Arnaud Photographer: LM CHABOT (L'ELOI) Project Manager & Photographer: Sébastien Hotte Stylist: Marie-Claude Guay Makeup Artist: Valéria Amirova Assistant (Photographer): Martin Lacroix