Everything is MADE

Young Blood Design - Series

2026

TBWACanada, Edmonton, AB
t: 780-917-6603
e: awards@tbwa.ca

Young Blood: Paul Porras Executive Creative Director: Eva Polis SVP, Design & Innovation: Howard Poon Design Director: Adnan Huseinovic Digital Design Lead: Hilary Zak Designer: Paul Porras Client: Media Architecture Design Edmonton (MADE)

MADE (Media Architecture Design Edmonton) was turning 25. The right time to reimagine their brand. And better represent the diverse design disciplines this organization represents—Digital Product, Furniture, Graphic, Industrial, Interior, Textiles & Objects and UX. We went back to the basics and created a brand from the building blocks of design. Basic elements created a playground for composition. And even gave form to the new mark. The MADE brand now better reflects its members.