Everything is MADE

Young Blood Design - Series

2026

TBWACanada, Edmonton, AB
t: 780-917-6603
e: awards@tbwa.ca

MADE (Media Architecture Design Edmonton) was turning 25. The right time to reimagine their brand. And better represent the diverse design disciplines this organization represents—Digital Product, Furniture, Graphic, Industrial, Interior, Textiles & Objects and UX. We went back to the basics and created a brand from the building blocks of design. Basic elements created a playground for composition. And even gave form to the new mark. The MADE brand now better reflects its members.

Young Blood: Paul Porras
Executive Creative Director: Eva Polis
SVP, Design & Innovation: Howard Poon
Design Director: Adnan Huseinovic
Digital Design Lead: Hilary Zak
Designer: Paul Porras
Client: Media Architecture Design Edmonton (MADE)