EXMURO

Environmental/Experiential Application - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Executive Creative Director: Nicolas Boisvert Designer: Mira Moscatel Gauthier, Maryse Gagné, Marguerite Daas Copywriter: Béatrice Lachance Strategic Planning: Charlotte Arsenault Client Services: Marilyne Beaudoin, Marie-Jeanne Bouchard Project management, production: Julie Pichette Motion Design: Daniel Martinez-Mendoza Graphic Production: Sylvain Grégoire Photographer: Samuel Billington, Stéphane Bourgeois Creative Director: Mira Moscatel Gauthier

Exmuro is a cultural institution that showcases open-air public art worldwide. Its visual identity is based on absolute openness, featuring a custom typographic design where the characters remain open, echoing the stencil lettering used in urban signage. The brand and its deployment were designed around this always-open display typeface, allowing the art to be seen through it.