Content-Mobile/Tablet - Single
Fountain Tire, a tire retailer based in Edmonton, Alberta sponsored their local NHL team, the Oilers. The problem: other sponsors were outspending them 60:1. To stand-out, they did the unthinkable - donated their bodies to fans. Introducing Fountain Tire Fanbods: the first-ever human typeface, allowing fans to create and share cheers to the team on a mobile interface. What started as a platform for the Oilers spread to 24 NHL teams in 7 provinces, 13 states and reached fans in 65 countries.
Winner: FCB Toronto Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts Chief Strategy Officer: Shelley Brown Group Creative Director: Matt Antonello, Noel Fenn Joe Media: Cale McArthur Line Producer: Joe Media Senior Art Director: Elma Karabegovic Senior Copywriter: Derek Silveira Producer: Jana Desjardins Account Director: John Pace Account Executive: Chris Flynn Project Manager: Adrian Bailon Account Director: Cody Sabatine : Eryn LeMesurier, Chris Perron Executive Producer: Michael Corbiere Director: Brett Blackwell Editor: Jon Garofalo, Brian Noon Photographer: Darren Jacknisky Producer: Katie Methot, Bobbi Dedman Online Editor: Eric Perrella Editor: Sebastian Boros Colourist: Tricia Hagoriles Retoucher: Nabil Elsaadi : Billy Mavrakakis Director: Tom Eymundson : Kyle Anderson Producer: Maggie Blouin Pearl Developer: Robert Blayney : Madara Ranawake Project Manager: Maia Spetter, Gillian Morrison Retoucher: Marcelle Faucher Print Producer: Bruce Ellis