Feel the Kabam

Craft Motion/Animation - Single

2019

Cossette

Winner: Cossette : Cossette Global Chief Creative Officer: Peter Ignazi, Carlos Moreno Executive Creative Director: Katie Ainsworth Creative Director: Pierre Chan Art Director: Grace Cho Copywriter: Mark Wilson Producer: Claire Khan Group Account Director: Erin Pongracz Account Executive: Carson Kwok Animation: Sequence Group Audio Production: CYPHER

For Kabam’s brand refresh, we explored the connection between mobile gaming and emotion, discovering that all players experience calm, frustration, anticipation, rage, triumph and joy during gameplay. We then created six, unique, 3D versions of the Kabam logo that expressed each emotion differently.