Feel the Kabam
Sarah Davidson (Cossette)
Winner: Cossette : Cossette Global Chief Creative Officer: Peter Ignazi, Carlos Moreno Executive Creative Director: Katie Ainsworth Creative Director: Lisa Nakamura, Pierre Chan Designer: Carling Borne, Mustaali Raj Art Director: Grace Cho Copywriter: Mark Wilson Producer: Claire Khan Group Account Director: Erin Pongracz Account Executive: Carson Kwok Animation: Sequence Group Audio Production: CYPHER
Kabam, a mobile gaming company, needed a brand refresh that gamers could connect to. After analyzing people while they played, we discovered they all experienced the same range of emotions: calm, frustration, anticipation, rage, triumph and joy, so we used these as the foundation for our new brand.