Filmar en America Latina 24
Entire Design Program
2025
WePlayDesign, Lausanne, Switzerland
e: hello@weplaydesign.ch
w: weplaydesign.ch
Studio: WePlayDesign Art Director: Sophie Rubin, Cédric Rossel Designer: Sophie Rubin, Cédric Rossel Client: Filmar en America Latina
Winning Entry: vimeo.com/1056858957
FILMAR in Latin America is Switzerland's most important festival dedicated to Latin American cultures. Cinema, as a language, transmits ideas and messages. For its 26th edition, the visual identity explores the relationship between vocabulary and imagery through the alphabet. The eclectic combination of images creates narratives open to interpretation, offering multiple meanings. Each poster conveys a message through a Spanish word understandable to a French-speaking audience.