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Fine Company Brewing Identity

Logo - Series

2021

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: Molson Coors Beverage Company Creative Director: Nicolas Quintal Associate Creative Director: Allan Topol Designers: Edouard Coune, Margot Brejon De Lavergnée Illustrator: Edouard Coune Writer: Allan Topol Chief Creative Officer: Aaron Starkman Account Directors: Karim Tubbeh, Alex Lefebvre Head of Strategy: Sean McDonald

Distributed in New Brunswick, Nova Scotia and Prince Edward Island, the beers are inspired by the friendly personalities found across the Maritime Provinces, embodied by the charming characters on the packaging. The character named Henry proudly represents the lager and Margaret is the face of the IPA. These two names and designs originate from a desire to have fun with the products and not take ourselves too seriously.

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