Craft-Illustration - Series
Designer, Illustrator and Art Director: Mira Moscatel-Gauthier Creative Director: Jacques De Varennes Account Director: Karine Desbiens Production Manager: Julie Pichette Mac Artists: Charleine Durand, Sylvain Grégoire Client: Lion Bleu Microbrasserie
How can one be both eye-catching and appealing, when the selection of microbrewery beers on store shelves has never been so wide? The Lion Bleu microbrewery's distinctive design blows life into the inherent animality and colour of its name. With this in mind, a distinguishably happy and friendly bestiary has taken over cans, representing the variety of tastes and flavours. The result: a greater hold of the grocery store market, and increased consumer preference.