Format Libre

Motion Application - Single

2022

Imédia, Quebec, QC
w: firmecreative.com

Creative Director: Marie-Joëlle Lemire Project Director: Karine Grandmont, Priscilla Tremblay, Cléa Goffoz Design (animation): Rosemarie Ouellet-Larochelle Design (identity): Valérie Pilotte, Marie-Joëlle Lemire Copywriter: Océane Périé Motion Graphics Artist: Simon Potvin-Goulet Music/Sound: Didier Archambault Client: Format Libre

Eyes on typography. Unveiled at the opening of the event, the motion presents the new brand identity program. The main brand ingredient is a modular grid, two opposing fonts and contrasting colors. A mix of typographic compositions and smooth transitions for a custom look and feel.